UNC School of Journalism and Mass Communication
Pushing the boundaries of digital media
How we failed to reinvent the second screen
User testing revealed that all of our product ideas were terrible. Here's what we did next.
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Lab Reports
Taking it to the streets: interviewing on-site
What I learned in the field: Don't be shy, and make sure your camera lens is screwed in right.
Read More »How to brand a product that doesn't exist
Branding a product while you're still developing it is like writing your child's college application while the kid is still in third grade.
Read More »Amateur photography hour: User testing inspired by empanadas
How do you persuade people to participate in user testing? Feed 'em.
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