Lab Reports

Dear tourism professionals: a value proposition

After my group determined who we needed to talk to, we focused on defining what we could offer to each group – what’s our value proposition?

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First pitch: The IRB application

How my team figured out what we're actually talking about.

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Week 2: Why hasn't this been done?

The best way to get a newly formed team moving on its initial product idea is to ask one simple question, “Why hasn’t this already been done?” It’s an inviting question that hints at the p...

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