New user testing at the Old Well
Oct 06 2014
With prototype in hand, Tour Sync takes user testing to the Old Well
Dear tourism professionals: a value proposition
Sep 16 2014
After my group determined who we needed to talk to, we focused on defining what we could offer to each group – what’s our value proposition?
Journalists make great entrepreneurs
Jan 31 2014
Entrepreneurs face unexpected challenges daily. Here’s why student journalists are especially well-versed in dealing with these problems.
What I’ve learned from being a team leader of a startup project
Sep 17 2013
What’s the best way to make sure that the members of a small team are working to the best of their abilities?
How not to name your product
Aug 01 2013
We thought we’d found the perfect name for our product. Then we discovered a major flaw.
Drafting a final pitch 101
Jul 10 2013
As our team sent out invitations for pitch day, it became clear that we actually needed to start planning our pitch
How we failed to reinvent the second screen
Jun 10 2013
The second screen is a new and exciting place for the media. Everyone is scrambling to figure how to best utilize it and engage users there. Research shows that a growing number of people are using multiple screens at once. The entertainment industry has latched onto this idea. Movies, television shows and live broadcasts are […]
What it’s like to go mobile-only for a day on a college campus
Mar 20 2013
Recently, Reese News Lab students have conducted experiments in living without a smartphone and social media. But because the lab is working on a project on producing media for mobile devices, I thought it was time that someone tried a computer blackout. I’d give up my laptop for a day, navigating the UNC campus with […]