Tuesdays & Thursdays: 9:30 – 10:45 a.m. 11 Carroll Hall (Reese New Lab)
Desirability/ Feasibility / Viability
Does anyone want/need it? Can it be done? Can it be sustained?
This is not a typical journalism school class. It is structured like a VERY early (or even pre-) start-up where the focus is on exploring and developing a sustainable media product or service.
This course is designed to help students develop an idea for a media product and explore its feasibility, viability and desirability. It combines elements of journalism, technology, marketing, public speaking and business to form a framework for developing a sustainable media product or service.
Students should be prepared to:
- Face extreme uncertainty
- Make quick decisions with limited information
- Work on competing priorities
- Receive direct (painful and pleasant) feedback
- Have all actions and decisions challenged and questioned
- Find answers to their own questions with the assistance of the instructor
Successful students will be naturally curious and will not expect to be told exactly how something must be done.
The syllabus sets the schedule, but we recognize that this industry changes rapidly – particularly in a startup setting. We will respond to changes as necessary, and we reserve the right to amend the syllabus and assignments as needed. Any changes will be made with advance notice to you.
Have fun, work hard, be creative, take risks and challenge the status quo.
Executive Director, Reese News Lab