June 7, 2012
CHAPEL HiLL, N.C. – The UNC School of Journalism and Mass Communication’s Reese Felts Digital News Project launched the mobile-first website, WhichWayNC.com, on June 4. The site covers politics in North Carolina in a year in which the state has drawn national attention as a political battleground and the host of the Democratic National Convention.
“WhichWayNC is filling a void in the conversation,” said Sarah Glen, team captain for the project. “We are crafting stories that encourage engagement among users.”
As the field of journalism adapts to innovations in technology and the emerging trend of two-way communication, WhichWayNC experiments with creating mobile-optimized political content.
“In the age of digital media, it is necessary that the school stays ahead of the emerging trends in journalism and technology,” said Dean Susan King. “This project exemplifies how our students are eager to take the initiative and push both the school and the industry forward.”
The site explores North Carolina’s political culture, which has been in constant flux. More than covering horserace politics, the project delves into how the state’s changing policies and practices are playing out in the community.